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TREND SETTING RELATED
ÜBER Media Group has successfully grasped 22% of the entire latest trend market through the ÜBER Men's magazine. Predominately targeting males ages 16 to 45, we have over 2.5 million readers each month. ÜBER Men's magazine has received glamorous acceptance into the fashion and lifestyle markets - exclusively gaining the rights to host issues at the 2006 Lingerie Bowl in Los Angeles.
CONSUMER BEHAVIOR OF MEN
• Men shop when they have to.
• Men like shopping with women.
• Men depend more on brand names.
• Research shows men shopping more.
• Younger men like to shop.
• Younger men driven by fashion.
Source: The U.S. Men's Market: Examining the Attitudes, Buying Habits and Lifestyles of the Elusive Adult Male Consumer, March 1st 2005.
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